Introduction *
Incorporated Society of British Advertisers Climate Report
The purpose of the report is to increase the understanding of what is driving the company’s greenhouse gas emissions, set targets to reduce these emissions, and ensure transparency and traceability on the journey towards net-zero.
Methodology
The emissions or greenhouse gas accounting is based on the Greenhouse Gas (GHG) Protocol’s corporate and value chain standards (ghgprotocol.org).
The GHG Protocol defines emissions in three scopes:
- Scope 1 – The company's direct emissions from vehicles, combustion, processes, or leakages
- Scope 2 – The company's indirect emissions from energy purchased and consumed (electricity, heating, cooling).
- Scope 3 – Greenhouse gas emissions that occur upstream and downstream in the company's value chain, as a consequence of the company's operations. Examples of scope 3 emissions are purchased goods and services, transport, use and disposal of products, business travel and employee commuting.
Total greenhouse gas emissions are quantified in carbon dioxide equivalents (CO2e), which take into consideration that different greenhouse gases (carbon dioxide, nitrogen oxides, methane etc.) have different global warming factors.
reporting year
*2022
number of employees in the reporting year
*20
Commitment And Targets *
net zero target year
*2030
Base year
*2022
comment on your net zero targets
*We participate in Ad Net Zero in addition to the Race to Zero and have a commitment to net zero by 2050 through science based targets. Through the actions outlined in this report, we believe that this is achievable.
near-term scope 1 target
*50
target year
*2030
near-term scope 2 target
*50
target year
*2030
near-term scope 3 target
*50
target year
*2030
comment on your near-term targets
*Through the actions outlined in this report, we believe that a 50% reduction by 2030 is achievable.
Own emissions *
scope 1 emissions
scope 1 emissions (metric tons co2e)
*0.01
own facilities
*N/A
own vehicles
*N/A
own processes
*N/A
scope 2 emissions
scope 2 emissions (metric tons co2e)
*6
total energy consumption (kwh)
*25340
renewable energy
*13
purchased electricity
*6
metric tons CO2eRenewable electricity (%)
13
purchased steam
*N/A
Renewable electricity (%)
-
purchased heating
*N/A
Renewable electricity (%)
-
purchased cooling
*N/A
Renewable electricity (%)
-
Comment on your energy consumption
*We operate from a leased office space with most of our energy use under the control of our landlords. The above use relates to metered consumption in our own office space.
Value chain emissions *
scope 3 emissions
scope 3 emissions (metric tons co2e)
*27
supply chain related - upstream emissions
purchased goods and services
*Not measured
capital goods
*Not measured
fuel and energy related activities
*13
metric tons CO2etransportation and distribution (upstream)
*Not measured
waste in operations
*0
business travel
*9
metric tons CO2eemployee commuting
*5
metric tons CO2eleased assets (upstream)
*N/A
customer related - downstream emissions
transportation and distribution (downstream)
*N/A
processing of sold products
*N/A
use of sold products
*N/A
end-of-life treatment of products
*N/A
leased assets (downstream)
*N/A
franchises
*N/A
investments
*N/A
If you have excluded or have not measured any relevant sources of value chain emissions, provide your estimate of the % of your total emissions that is represented by these sources.
*1
List any sources of emissions excluded:
*Cloud data storage; cleaning services; purchase of food for events; hosting of annual lunch and annual conference; attendance by members at events.
describe the calculation methodology and comment on accuracy:
*Best of breed methodologies used for each category - either directly from third parties or government standard conversions.
Actions and plans to reduce emissions *
to reduce emissions in line with my commitment, my company has a plan and is taking action:
*Yes
Scope 1 Actions
own facilities
N/A
-
own vehicles
N/A
-
own processes
N/A
-
scope 2 actions
purchased electricity
Yes
We plan to move to 100% renewable energy when our electricity contract is up for renewal in 2024 or the business moves premises if earlier. We will also be reducing usage through the decommissioning of remaining kit in our server room
purchased steam
N/A
-
purchased heating
N/A
-
purchased cooling
N/A
-
scope 3 actions
supply chain related (upstream)
purchased good and services
*Yes
We will be working with our suppliers to ensure that emissions are reduced or eliminated - this will include our IT providers, cleaners and other service providers.
capital goods
*N/A
-
fuel and energy related activities
*Yes
We will engage with our landlords on their strategy to reduce or eliminate emissions.
transportation and distribution (upstream)
*N/A
-
waste in operation
*Yes
We already ensure that all waste is recycled, combusted or anaerobically digested with minimal residual emissions. We will ensure that this remains the case in the event that we move premises. We solely use recycled paper and encourage staff to minimise use of paper.
business travel
*Yes
We will strengthen the wording of our Staff Handbook and work with colleagues to ensure that business travelling is only undertaken if absolutely essential and investigate offset measures.
employee commuting
*Yes
We have adopted hybrid working and will investigate offset measures for the residual commuting.
upstream leased assets
*N/A
-
customer related (downstream)
transportation and distribution (downstream)
*N/A
-
processing of sold products
*N/A
-
use of sold products
*N/A
-
end-of-life treatment of products
*N/A
-
leased assets (downstream)
*N/A
-
franchises
*N/A
-
investments
*N/A
-
i have asked my suppliers to halve emissions before 2030 and join the un-backed race to zero campaign
*No
i have communicated my commitment and actions to my business customers and asked them to join the un race to zero
*No
Climate Solutions *
Do you classify any of your existing goods and/or services as low carbon products or products that enable a third party to avoid GHG emissions in their value chain, here named “climate solutions”?
*-
What percentage of your total revenue comes from sales of climate solutions?
*-
Provide descriptions/names of your climate solutions:
*-
Methodology used to assess these as climate solutions:
*-
Third party which has validated the assessment, if any:
*-
How much of your research and development budget is allocated to climate solutions?
*-
are you investing in climate and/or nature outside your value chain?
*-
Management and strategy *
Is responsibility for climate strategy and action clearly allocated at executive & board level? If yes, describe how and to which positions.
*Yes
Management responsibility for climate strategy and action lies with the Director General and Director of Finance and Operations, reporting to the ISBA Council (Board equivalent).
Is there board level oversight of climate action? If yes, describe how.
*Yes
Actions and strategy will be reported to the ISBA Council as noted above.
Have you analyzed whether your strategy, business model and product/service portfolio are aligned with the latest climate science? if yes, explain if/how it fulfills this ambition or how it needs to be transformed.
*Yes
Through Ad Net Zero and Race to Zero, we are committed to achieving net zero by 2050, aligned with limiting global warming to 1.5c. We are constructing action plans for all our emission sources to achieve this.
Do you identify, assess and manage climate risks? If yes, describe how.
*Yes
We identify whether a business activity will be a source of emissions and what actions are needed to reduce or eliminate any risks.
Have you integrated climate and/or nature into your mission statement? If yes, describe how.
*No
We will be reviewing this as part of setting our 2024 corporate priorities in December 2023.
Do you contribute to accelerating climate action in society e.g. by influencing peers, governments, employees, and/or aligning your membership in trade associations with your missions to halve emissions by 2030?
*Yes
ISBA, in partnership with the Advertising Association (AA) and the IPA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising through science based targets.
Results, challenges and outlook *
Comment on results:
*We reported our emissions in 2021 as part of our participation in Ad Net Zero. Our overall emissions have reduced slightly to 34 tons in 2022 compared to 36 tons in 2021. However, we have reviewed and adopted more granular methodologies for 2022. Some activities, particularly business travel and commuting, were lower in 2021 owing to COVID. We therefore believe that 2022 is a more appropriate baseline.
Do you face any key challenges in reducing emissions and/or scaling climate solutions? If yes, describe how.
*Yes
A high proportion of the emissions sources are controlled by third parties, for example landlord purchased energy, and we are reliant on actions on their part.
What support would you need to tackle these challenges?
*We will require support from external stakeholders, especially our landlords and facilities providers.
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