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Wilful Group's Climate Report
Submitted on 2026-03-26
| Edited on 2026-03-26
The SME Reporting Tool
Introduction *
Commitment and Targets *
Own Emissions *
Value Chain Emissions *
(optional)
Climate Solutions *
(optional)
Governance, Strategy and Climate Risk *
(optional)
Results, Challenges and Outlook *
Version 3.0
Introduction *
1.1 End day of the reporting period
*2024-07-01
1.1.1 Reporting year
*2024
1.2 Describe your business activities
*Public Relations Agency
1.4 Number of employees on the end day of the reporting period
*11
1.4.1 Full-time equivalent (FTE) or headcounts
*Full-time equivalent
1.5 Is this report being submitted on behalf of a parent company or a subsidiary? If so, please briefly explain the relationship.
*Parent company
Commitment and Targets *
2.1 Net zero target year
*2030
2.1.1 Base year
*2025
2.1.2 Base year value
*10.42 tCO2e
2.2 Near-term target
*90% of absolute scope 1+2+3 emission reduction from my base year by 2030
2.3 Provide any additional comments or context on your net zero and near term targets.
*"Our Net Zero and near term targets are directly informed by our 2025 emissions baseline and the structural changes implemented across the business.
The transition to a fully virtual working model in Q4 2025 is expected to eliminate Scope 1 emissions and maintain zero Scope 2 emissions, creating an immediate and sustained reduction in our operational footprint from 2026 onwards.
As the majority of our emissions sit within Scope 3, our near term focus is on reducing emissions from employee commuting and home working, business travel and purchased professional services. The move to virtual working will significantly reduce commuting related emissions, while continued encouragement of renewable electricity tariffs will help address residual home working impacts.
Business travel is tightly controlled and limited to essential activity, with a preference for public transport for UK travel and economy class for flights. We will continue to prioritise virtual engagement to minimise travel related emissions.
Emissions associated with purchased professional services will be monitored over time, with expected reductions linked to the ongoing decarbonisation of the UK electricity grid, alongside increased consideration of supplier sustainability credentials.
We will use 2026 data to validate the impact of these changes and refine our pathway to 2030. Our approach prioritises real emissions reduction at source, with offsetting only considered for residual emissions that cannot be eliminated.
This ensures our Net Zero commitment is credible, measurable and aligned with the UK’s broader transition to a low carbon economy."
2.4 To reduce emissions in line with my commitment, my company has a climate action plan and is taking action
*Yes, the plan and action include all scope 1+2+3
Own Emissions *
Energy consumption
3.2 Total energy consumption
*10021.2 kWh
3.3 Total renewable energy consumption
*5909 kWh
Scope 1 emissions
3.4 Scope 1 emissions
*0.752 metric tons CO2e
Scope 2 emissions
3.5 Location-based scope 2 emissions
*1.14 metric tons CO2e
3.6 Market-based scope 2 emissions
*0 metric tons CO2e
3.7 Have you taken any actions to reduce scope 1+2 emissions in the reporting period?
*Yes
3.7.1 What actions have you taken to reduce scope 1+2 emissions in the reporting period
*Climate strategy and planning,Switch to renewable electricity,Energy efficient buildings and offices,Digital and technology-enabled solutions,Other company behavioural changes
3.7.2 Provide any additional details
*Transition to fully virtual working model eliminating office energy use
3.8 Which tools or methods did you use to calculate your scope 1+2 emissions?
*Own internal calculations,Hired an external consultancy,Other (please specify)
3.8.1 Specify any additional details
*GHG Protocol aligned methodology using UK Government emission factors
Value Chain Emissions (optional) *
Scope 3 emissions
4.1 Have you measured any of your scope 3 emissions?
*Yes
Supply chain related - upstream emissions
Customer related - downstream emissions
4.2 Have you taken any actions to reduce scope 3 emissions in the reporting period?
*Yes
4.2.1 What actions have you taken to reduce scope 3 emissions in the reporting period?
*Climate strategy and planning,Business travel and commuting,Supply chain engagement,Digital and technology-enabled solutions,Other company behavioural changes
4.2.2 Provide any additional details
*"During the 2025 reporting period, The Wilful Group implemented several actions to reduce Scope 3 emissions, focusing on the most material categories within our value chain.
The most significant action was the transition to a fully virtual working model in Q4 2025. This is expected to substantially reduce employee commuting emissions from 2026 onwards, which represented the largest contributor to our Scope 3 footprint.
We also maintained a low travel approach, with UK travel undertaken using public transport wherever possible and international travel limited to essential business activity. All flights were economy class, reducing per capita emissions.
In addition, we have encouraged employees to adopt renewable electricity tariffs for home working, helping to reduce emissions associated with remote energy use.
We have also begun to consider environmental factors in procurement, particularly in relation to professional services, and will continue to monitor and engage suppliers as part of our ongoing carbon reduction strategy.
These actions form the foundation of our Scope 3 reduction plan and will be further refined based on measured outcomes during 2026."
4.3 Have you asked any of your suppliers to set a net zero target (either voluntarily or as a requirement)?
*No
4.4 Have you communicated your commitment and actions to any of your customers?
*Yes
4.5 Which tools or methods did you use to calculate your scope 3 emissions?
*Other calculator (please specify),Own internal calculations,Hired an external consultancy
4.5.1 Specify additional details
*GHG Protocol aligned methodology using UK Government emission factors and secondary data sources
Climate Solutions (optional) *
5.1 Do any of your existing products and/or services qualify as climate solutions or enabling solutions?
*No
Governance, Strategy and Climate Risk (optional) *
6.1 What governance processes do you have in place for your climate strategy? Choose as many as are applicable.
*Governance process in place,Person is responsible for climate strategy at board level,Other (please specify)
6.1 Explain
*The Wilful Group has established governance processes to oversee its climate strategy and Net Zero commitment. Responsibility for the climate strategy sits with a designated board level representative, who is accountable for emissions monitoring, reporting and delivery of the Net Zero plan. This includes oversight of climate related risks and opportunities. Emissions are reviewed annually against the 2025 baseline, with a focus on key Scope 3 categories and the impact of our transition to a virtual working model. The Net Zero strategy is updated as required based on measured performance and evolving business activities. This approach ensures accountability, transparency and continuous improvement in line with the UK’s transition to a low carbon economy.
6.1.1 Please describe their position and responsibility.
*A designated board level representative, the Operations and HR Manager, is responsible for overseeing the organisation’s climate strategy and Net Zero commitment.
This role includes accountability for emissions monitoring and reporting, ensuring alignment with the GHG Protocol, and tracking progress against the 2025 baseline. The role also oversees the development and implementation of the Net Zero strategy, including initiatives to reduce Scope 1, 2 and 3 emissions.
In addition, the role is responsible for identifying and assessing climate related risks and opportunities, and ensuring these are considered within broader business planning and decision making.
6.1.2 Is this person (or another at executive and board level) also responsible for climate risk?
*Yes
6.1.3 Please describe the governance process in place
*"The Wilful Group has established governance processes to oversee its climate strategy and Net Zero commitment at board level.
Responsibility for climate strategy sits with a designated board level representative, who is accountable for emissions monitoring, reporting and delivery of the Net Zero plan. This includes oversight of climate related risks and opportunities, ensuring they are considered within broader business decision making.
Emissions data is reviewed annually against the 2025 baseline, with particular focus on key Scope 3 categories. Progress against reduction targets is monitored, and the strategy is refined based on measured outcomes, including the impact of the transition to a virtual working model.
Climate considerations are increasingly integrated into operational areas such as procurement and business travel, supporting ongoing emissions reduction across the organisation.
This governance approach ensures accountability, transparency and continuous improvement in line with the UK’s transition to a low carbon economy."
6.2 Have you started to identify and assess your companies climate risks and opportunities?
*Yes - we have identified both climate risks and opportunities
6.2.1 Where are the climate risks you've identified?
*Both operations and value chains
6.2.2 How are you managing these climate risks? Choose as many as are applicable.
*We\'ve started to prioritise climate risks,We\'ve Identified plans for adaptation to mitigate these risks,We\'ve Integrated these adaptation plans into business practices,Other (please specify)
6.2.2 Explain
*The Wilful Group has begun prioritising climate related risks and has identified mitigation actions, including the transition to a virtual working model and reduction of travel related emissions. These actions have been integrated into business practices and are reviewed at board level as part of our Net Zero strategy.
6.2.3 Provide any additional comments or context on your climate risks:
*The Wilful Group’s climate risks are primarily transitional rather than physical, reflecting the nature of our service led and virtual operating model.
Key risks include evolving UK regulatory requirements for carbon reporting and Net Zero commitments, increasing client expectations around sustainability performance, and emissions embedded within our supply chain, particularly professional services.
We have mitigated a significant portion of our operational risk through the transition to a fully virtual working model, which reduces exposure to energy use, physical infrastructure and associated emissions.
Residual risks are being managed through ongoing monitoring, supplier awareness and the integration of climate considerations into business decisions. As our data and understanding develop, we will continue to refine our assessment of risks over time and strengthen our response.
This approach ensures that climate risks are actively considered while remaining proportionate to the size and nature of our business.
6.3 Have you integrated climate and/or nature into your company mission statement or shareholder agreements? If yes, describe how.
*No
-
6.4 Have you taken actions this year outside of your emissions to accelerate climate progress?
*Yes
The Wilful Group has taken actions beyond direct emissions reduction to support climate progress, including embedding climate considerations into governance with board level oversight, encouraging behavioural changes such as reduced travel and uptake of renewable electricity for home working, and beginning to integrate sustainability into procurement and supplier engagement. We have also started communicating our climate commitments and actions to clients to support transparency and wider awareness.
Results, Challenges and Outlook *
7.1 Provide any additional comments or context on your annual results and progress from previous years.
*The 2025 reporting period represents The Wilful Group’s first comprehensive greenhouse gas baseline, providing a clear starting point for measuring future progress.
A key milestone during the year was the transition to a fully virtual working model in Q4 2025. While the full impact of this change will be realised from 2026 onwards, it is expected to significantly reduce our overall emissions profile, particularly Scope 1 and employee commuting emissions within Scope 3.
As a result, year on year comparisons are currently limited. However, the 2025 baseline establishes a robust foundation for tracking performance and setting measurable reduction targets through to 2030.
We will use 2026 data to validate the impact of structural changes already implemented and refine our Net Zero pathway accordingly. Our focus remains on achieving genuine emissions reductions at source, supported by ongoing monitoring, governance and continuous improvement.
7.2 Do you face any key challenges in reducing emissions?
*Reducing scope 3 emissions,Reducing emissions from business travel,Complexities in managing supply chain emissions,Inaccurate or insufficient data
7.3 Has there been any third party validation of the data submitted in this report?
*No
-
Wilful Group's Climate Report
Wilful Group's Climate Report - 2024
Introduction *
1.1 End day of the reporting period
*2024-07-01
1.1.1 Reporting year
*2024
1.2 Describe your business activities
*Public Relations Agency
1.4 Number of employees on the end day of the reporting period
*11
1.4.1 Full-time equivalent (FTE) or headcounts
*Full-time equivalent
1.5 Is this report being submitted on behalf of a parent company or a subsidiary? If so, please briefly explain the relationship.
*Parent company
Commitment and Targets *
2.1 Net zero target year
*2030
2.1.1 Base year
*2025
2.1.2 Base year value
*10.42 tCO2e
2.2 Near-term target
*90% of absolute scope 1+2+3 emission reduction from my base year by 2030
2.3 Provide any additional comments or context on your net zero and near term targets.
*"Our Net Zero and near term targets are directly informed by our 2025 emissions baseline and the structural changes implemented across the business.
The transition to a fully virtual working model in Q4 2025 is expected to eliminate Scope 1 emissions and maintain zero Scope 2 emissions, creating an immediate and sustained reduction in our operational footprint from 2026 onwards.
As the majority of our emissions sit within Scope 3, our near term focus is on reducing emissions from employee commuting and home working, business travel and purchased professional services. The move to virtual working will significantly reduce commuting related emissions, while continued encouragement of renewable electricity tariffs will help address residual home working impacts.
Business travel is tightly controlled and limited to essential activity, with a preference for public transport for UK travel and economy class for flights. We will continue to prioritise virtual engagement to minimise travel related emissions.
Emissions associated with purchased professional services will be monitored over time, with expected reductions linked to the ongoing decarbonisation of the UK electricity grid, alongside increased consideration of supplier sustainability credentials.
We will use 2026 data to validate the impact of these changes and refine our pathway to 2030. Our approach prioritises real emissions reduction at source, with offsetting only considered for residual emissions that cannot be eliminated.
This ensures our Net Zero commitment is credible, measurable and aligned with the UK’s broader transition to a low carbon economy."
2.4 To reduce emissions in line with my commitment, my company has a climate action plan and is taking action
*Yes, the plan and action include all scope 1+2+3
Own Emissions *
Energy consumption
3.2 Total energy consumption
*10021.2 kWh
3.3 Total renewable energy consumption
*5909 kWh
Scope 1 emissions
3.4 Scope 1 emissions
*0.752 metric tons CO2e
Scope 2 emissions
3.5 Location-based scope 2 emissions
*1.14 metric tons CO2e
3.6 Market-based scope 2 emissions
*0 metric tons CO2e
3.7 Have you taken any actions to reduce scope 1+2 emissions in the reporting period?
*Yes
3.7.1 What actions have you taken to reduce scope 1+2 emissions in the reporting period
*Climate strategy and planning,Switch to renewable electricity,Energy efficient buildings and offices,Digital and technology-enabled solutions,Other company behavioural changes
3.7.2 Provide any additional details
*Transition to fully virtual working model eliminating office energy use
3.8 Which tools or methods did you use to calculate your scope 1+2 emissions?
*Own internal calculations,Hired an external consultancy,Other (please specify)
3.8.1 Specify any additional details
*GHG Protocol aligned methodology using UK Government emission factors
Value Chain Emissions (optional) *
Scope 3 emissions
4.1 Have you measured any of your scope 3 emissions?
*Yes
Supply chain related - upstream emissions
Customer related - downstream emissions
4.2 Have you taken any actions to reduce scope 3 emissions in the reporting period?
*Yes
4.2.1 What actions have you taken to reduce scope 3 emissions in the reporting period?
*Climate strategy and planning,Business travel and commuting,Supply chain engagement,Digital and technology-enabled solutions,Other company behavioural changes
4.2.2 Provide any additional details
*"During the 2025 reporting period, The Wilful Group implemented several actions to reduce Scope 3 emissions, focusing on the most material categories within our value chain.
The most significant action was the transition to a fully virtual working model in Q4 2025. This is expected to substantially reduce employee commuting emissions from 2026 onwards, which represented the largest contributor to our Scope 3 footprint.
We also maintained a low travel approach, with UK travel undertaken using public transport wherever possible and international travel limited to essential business activity. All flights were economy class, reducing per capita emissions.
In addition, we have encouraged employees to adopt renewable electricity tariffs for home working, helping to reduce emissions associated with remote energy use.
We have also begun to consider environmental factors in procurement, particularly in relation to professional services, and will continue to monitor and engage suppliers as part of our ongoing carbon reduction strategy.
These actions form the foundation of our Scope 3 reduction plan and will be further refined based on measured outcomes during 2026."
4.3 Have you asked any of your suppliers to set a net zero target (either voluntarily or as a requirement)?
*No
4.4 Have you communicated your commitment and actions to any of your customers?
*Yes
4.5 Which tools or methods did you use to calculate your scope 3 emissions?
*Other calculator (please specify),Own internal calculations,Hired an external consultancy
4.5.1 Specify additional details
*GHG Protocol aligned methodology using UK Government emission factors and secondary data sources
Climate Solutions (optional) *
5.1 Do any of your existing products and/or services qualify as climate solutions or enabling solutions?
*No
Governance, Strategy and Climate Risk (optional) *
6.1 What governance processes do you have in place for your climate strategy? Choose as many as are applicable.
*Governance process in place,Person is responsible for climate strategy at board level,Other (please specify)
6.1 Explain
*The Wilful Group has established governance processes to oversee its climate strategy and Net Zero commitment. Responsibility for the climate strategy sits with a designated board level representative, who is accountable for emissions monitoring, reporting and delivery of the Net Zero plan. This includes oversight of climate related risks and opportunities. Emissions are reviewed annually against the 2025 baseline, with a focus on key Scope 3 categories and the impact of our transition to a virtual working model. The Net Zero strategy is updated as required based on measured performance and evolving business activities. This approach ensures accountability, transparency and continuous improvement in line with the UK’s transition to a low carbon economy.
6.1.1 Please describe their position and responsibility.
*A designated board level representative, the Operations and HR Manager, is responsible for overseeing the organisation’s climate strategy and Net Zero commitment.
This role includes accountability for emissions monitoring and reporting, ensuring alignment with the GHG Protocol, and tracking progress against the 2025 baseline. The role also oversees the development and implementation of the Net Zero strategy, including initiatives to reduce Scope 1, 2 and 3 emissions.
In addition, the role is responsible for identifying and assessing climate related risks and opportunities, and ensuring these are considered within broader business planning and decision making.
6.1.2 Is this person (or another at executive and board level) also responsible for climate risk?
*Yes
6.1.3 Please describe the governance process in place
*"The Wilful Group has established governance processes to oversee its climate strategy and Net Zero commitment at board level.
Responsibility for climate strategy sits with a designated board level representative, who is accountable for emissions monitoring, reporting and delivery of the Net Zero plan. This includes oversight of climate related risks and opportunities, ensuring they are considered within broader business decision making.
Emissions data is reviewed annually against the 2025 baseline, with particular focus on key Scope 3 categories. Progress against reduction targets is monitored, and the strategy is refined based on measured outcomes, including the impact of the transition to a virtual working model.
Climate considerations are increasingly integrated into operational areas such as procurement and business travel, supporting ongoing emissions reduction across the organisation.
This governance approach ensures accountability, transparency and continuous improvement in line with the UK’s transition to a low carbon economy."
6.2 Have you started to identify and assess your companies climate risks and opportunities?
*Yes - we have identified both climate risks and opportunities
6.2.1 Where are the climate risks you've identified?
*Both operations and value chains
6.2.2 How are you managing these climate risks? Choose as many as are applicable.
*We\'ve started to prioritise climate risks,We\'ve Identified plans for adaptation to mitigate these risks,We\'ve Integrated these adaptation plans into business practices,Other (please specify)
6.2.2 Explain
*The Wilful Group has begun prioritising climate related risks and has identified mitigation actions, including the transition to a virtual working model and reduction of travel related emissions. These actions have been integrated into business practices and are reviewed at board level as part of our Net Zero strategy.
6.2.3 Provide any additional comments or context on your climate risks:
*The Wilful Group’s climate risks are primarily transitional rather than physical, reflecting the nature of our service led and virtual operating model.
Key risks include evolving UK regulatory requirements for carbon reporting and Net Zero commitments, increasing client expectations around sustainability performance, and emissions embedded within our supply chain, particularly professional services.
We have mitigated a significant portion of our operational risk through the transition to a fully virtual working model, which reduces exposure to energy use, physical infrastructure and associated emissions.
Residual risks are being managed through ongoing monitoring, supplier awareness and the integration of climate considerations into business decisions. As our data and understanding develop, we will continue to refine our assessment of risks over time and strengthen our response.
This approach ensures that climate risks are actively considered while remaining proportionate to the size and nature of our business.
6.3 Have you integrated climate and/or nature into your company mission statement or shareholder agreements? If yes, describe how.
*No
-
6.4 Have you taken actions this year outside of your emissions to accelerate climate progress?
*Yes
The Wilful Group has taken actions beyond direct emissions reduction to support climate progress, including embedding climate considerations into governance with board level oversight, encouraging behavioural changes such as reduced travel and uptake of renewable electricity for home working, and beginning to integrate sustainability into procurement and supplier engagement. We have also started communicating our climate commitments and actions to clients to support transparency and wider awareness.
Results, Challenges and Outlook *
7.1 Provide any additional comments or context on your annual results and progress from previous years.
*The 2025 reporting period represents The Wilful Group’s first comprehensive greenhouse gas baseline, providing a clear starting point for measuring future progress.
A key milestone during the year was the transition to a fully virtual working model in Q4 2025. While the full impact of this change will be realised from 2026 onwards, it is expected to significantly reduce our overall emissions profile, particularly Scope 1 and employee commuting emissions within Scope 3.
As a result, year on year comparisons are currently limited. However, the 2025 baseline establishes a robust foundation for tracking performance and setting measurable reduction targets through to 2030.
We will use 2026 data to validate the impact of structural changes already implemented and refine our Net Zero pathway accordingly. Our focus remains on achieving genuine emissions reductions at source, supported by ongoing monitoring, governance and continuous improvement.
7.2 Do you face any key challenges in reducing emissions?
*Reducing scope 3 emissions,Reducing emissions from business travel,Complexities in managing supply chain emissions,Inaccurate or insufficient data
7.3 Has there been any third party validation of the data submitted in this report?
*No
-
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Es fácil comprometerse. Solo tienes que completar un formulario compartiendo tu intención de reducir tus emisiones.
Ganarás reconocimiento público por tomar este primer paso.
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سوف تحظى باعتراف عام باتخاذك الخطوة الأولى.
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Redo att åta sig att minska utsläppen?
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