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Articulate Marketing's Climate Report
Submitted on 2025-09-29
| Edited on 2025-09-29
The SME Reporting Tool
Introduction *
Commitment and Targets *
Own Emissions *
Value Chain Emissions *
(optional)
Climate Solutions *
(optional)
Governance, Strategy and Climate Risk *
(optional)
Results, Challenges and Outlook *
Version 3.0
Introduction *
1.1 End day of the reporting period
*2025-03-31
1.1.1 Reporting year
*2025
1.2 Describe your business activities
*Digital marketing services
1.4 Number of employees on the end day of the reporting period
*14
1.4.1 Full-time equivalent (FTE) or headcounts
*Headcounts
1.5 Is this report being submitted on behalf of a parent company or a subsidiary? If so, please briefly explain the relationship.
*Parent company
Commitment and Targets *
2.1 Net zero target year
*2030
2.1.1 Base year
*2022
2.1.2 Base year value
*63
2.2 Near-term target
*10% of intensity scope 3 emission reduction from my base year by
2.3 Provide any additional comments or context on your net zero and near term targets.
*We are 100% remote working digital marketing agency without any physical
premises. We only have Scope 3 emissions.
2.4 To reduce emissions in line with my commitment, my company has a climate action plan and is taking action
*Yes, the plan and action include all scope 1+2+3
Own Emissions *
Energy consumption
3.2 Total energy consumption
*0 kWh
3.3 Total renewable energy consumption
*0 kWh
Scope 1 emissions
3.4 Scope 1 emissions
*0 metric tons CO2e
Scope 2 emissions
3.5 Location-based scope 2 emissions
*0 metric tons CO2e
3.6 Market-based scope 2 emissions
*0 metric tons CO2e
3.7 Have you taken any actions to reduce scope 1+2 emissions in the reporting period?
*No
3.8 Which tools or methods did you use to calculate your scope 1+2 emissions?
*Small Business Carbon Calculator,Other calculator (please specify)
3.8.1 Specify any additional details
*We used to calculate our carbon emissions with the Ecologi Zero carbon calculator. As Ecologi discontinued the calculator we were using, the last data we have refers to the fiscal year ending March 2025. For the fiscal year ending March 2025, our total carbon footprint was 51.8 tCO2. However, we have now switched to the SME Climate Hub calculator, as we will not have data from the Ecologi calculator for the next fiscal year.
Value Chain Emissions (optional) *
Scope 3 emissions
4.1 Have you measured any of your scope 3 emissions?
*Yes
Supply chain related - upstream emissions
Customer related - downstream emissions
4.2 Have you taken any actions to reduce scope 3 emissions in the reporting period?
*Yes
4.2.1 What actions have you taken to reduce scope 3 emissions in the reporting period?
*Business travel and commuting,Other company behavioural changes
4.2.2 Provide any additional details
*We have refactored the way we do business travel for our wide company meetings to ensure we minimise the impact of travel.
We also had an educational program in the company about SDGs and ways to reduce our personal consumption.
4.3 Have you asked any of your suppliers to set a net zero target (either voluntarily or as a requirement)?
*No
4.4 Have you communicated your commitment and actions to any of your customers?
*Yes
4.5 Which tools or methods did you use to calculate your scope 3 emissions?
*Small Business Carbon Calculator,Other calculator (please specify)
4.5.1 Specify additional details
*We calculated our emissions two ways:
1. Using the Small Business Calculator: 15.2 tCO2 emissions
2. Using the calculator provided by Ecologi UK, which was fully integrated with our accounting software, Xero. (51.8 tCO2). We also have emissions from working from home included in this calculation, of 8.5t CO2. As this calculator is now discontinued, FY24 is the last year we used it.
Climate Solutions (optional) *
5.1 Do any of your existing products and/or services qualify as climate solutions or enabling solutions?
*No
Governance, Strategy and Climate Risk (optional) *
6.1 What governance processes do you have in place for your climate strategy? Choose as many as are applicable.
*Governance process in place,Person is responsible for climate strategy at board level
6.1.1 Please describe their position and responsibility.
*The CFO is in charge with the climate strategy at the board level. The CFO is
in charge of:
- governance
- employee wellbeing via the Head of People as a direct report
- sustainability actions and program
6.1.2 Is this person (or another at executive and board level) also responsible for climate risk?
*Yes
6.1.3 Please describe the governance process in place
*We have identified both climate risks and opportunities.
We performed a detailed risk assessment on each SDG and identified mitigating actions against the areas where we might cause potential harm
We have published on our website the first impact report for 2022-2023 fiscal years and we are now in the process of writing and publishing the FY24 report.
6.2 Have you started to identify and assess your companies climate risks and opportunities?
*Yes - we have identified both climate risks and opportunities
6.2.1 Where are the climate risks you've identified?
*Value Chain
6.2.2 How are you managing these climate risks? Choose as many as are applicable.
*We\'ve started to prioritise climate risks,We\'ve Identified plans for adaptation to mitigate these risks,We\'ve Integrated these adaptation plans into business practices
6.2.3 Provide any additional comments or context on your climate risks:
*As a remote-working business we do not have an office and don’t plan to get one and we rarely commute to meetings.
The main negative impact here would be anything that increases our carbon footprint or endorses companies that are not sustainable and therefore have a negative impact on the planet, such as:
- Use suppliers (like Amazon) that contravene positive climate actions, enabling such companies to continue to thrive without doing enough to address their climate impact
- Host websites etc. on servers that are not offset thereby increasing our carbon footprint
- Relax our scruples about who we work with both in terms of clients and suppliers (particularly a risk if cash is tight), thereby enabling those companies to thrive without doing enough to address their climate impact
- Dramatically increase the amount of in-person company and client meetings without considering the value vs. the impact, which could increase our carbon footprint unduly
- We decide to have a central office which could increase our carbon footprint
- Overemphasising offsetting while deprioritising behaviour change and impact minimisation activities
6.3 Have you integrated climate and/or nature into your company mission statement or shareholder agreements? If yes, describe how.
*Yes
We are a progressive marketing consultancy. We inspire and empower our clients to make the world a better place.
We work with B2B technology businesses that help people live healthy, sustainable, flourishing lives.
Three uniques:
- Purpose: We walk the walk. We are a B Corp, Investors In People Gold certified and carbon neutral. We use marketing as a force for good.
- Expertise: Forged over 20+ years working with industry leaders like HealthHero, DCA, Ecologi, Gentian and Causeway.
- The Difference Engine®. Our intellectual foundation includes R&D investments, proven processes, our writer’s handbook, templates and website code base.
6.4 Have you taken actions this year outside of your emissions to accelerate climate progress?
*Yes
We purchase carbon offsets from Ecologi UK that resulted in supported carbon avoidance projects totalling 126t CO2. This also includes 1,900 trees planted
Results, Challenges and Outlook *
7.1 Provide any additional comments or context on your annual results and progress from previous years.
*Using the data from the Ecologi UK calculator, our overall carbon footprint decreased by 2.8 tCO2 between FY24 and FY23.
Many of our emissions depend on the headcount. Our working from home (WFH) emissions decreased by 2tCO2 in FY24 vs FY23, because of the reduced headcount.
Excluding the WFH emissions, the remaining footprint decreased by 0.5 tCO2, triggered by reducing the number of IT-related service providers, shrinking the operations and looking for efficiencies in the softwares we use.
7.2 Do you face any key challenges in reducing emissions?
*Reducing scope 3 emissions,Reducing emissions from business travel,Time constraints,Inaccurate or insufficient data,Other challenges (please specify)
Specify other challenges
*The changes in the methodology to calculate the carbon footprint, especially on business travel is very time consuming and difficult to estimate. It requires a lot of manual effort to go and back engineer miles travelled by mean of transport.
7.3 Has there been any third party validation of the data submitted in this report?
*No
-
Articulate Marketing's Climate Report
Articulate Marketing's Climate Report - 2025
Introduction *
1.1 End day of the reporting period
*2025-03-31
1.1.1 Reporting year
*2025
1.2 Describe your business activities
*Digital marketing services
1.4 Number of employees on the end day of the reporting period
*14
1.4.1 Full-time equivalent (FTE) or headcounts
*Headcounts
1.5 Is this report being submitted on behalf of a parent company or a subsidiary? If so, please briefly explain the relationship.
*Parent company
Commitment and Targets *
2.1 Net zero target year
*2030
2.1.1 Base year
*2022
2.1.2 Base year value
*63
2.2 Near-term target
*10% of intensity scope 3 emission reduction from my base year by
2.3 Provide any additional comments or context on your net zero and near term targets.
*We are 100% remote working digital marketing agency without any physical
premises. We only have Scope 3 emissions.
2.4 To reduce emissions in line with my commitment, my company has a climate action plan and is taking action
*Yes, the plan and action include all scope 1+2+3
Own Emissions *
Energy consumption
3.2 Total energy consumption
*0 kWh
3.3 Total renewable energy consumption
*0 kWh
Scope 1 emissions
3.4 Scope 1 emissions
*0 metric tons CO2e
Scope 2 emissions
3.5 Location-based scope 2 emissions
*0 metric tons CO2e
3.6 Market-based scope 2 emissions
*0 metric tons CO2e
3.7 Have you taken any actions to reduce scope 1+2 emissions in the reporting period?
*No
3.8 Which tools or methods did you use to calculate your scope 1+2 emissions?
*Small Business Carbon Calculator,Other calculator (please specify)
3.8.1 Specify any additional details
*We used to calculate our carbon emissions with the Ecologi Zero carbon calculator. As Ecologi discontinued the calculator we were using, the last data we have refers to the fiscal year ending March 2025. For the fiscal year ending March 2025, our total carbon footprint was 51.8 tCO2. However, we have now switched to the SME Climate Hub calculator, as we will not have data from the Ecologi calculator for the next fiscal year.
Value Chain Emissions (optional) *
Scope 3 emissions
4.1 Have you measured any of your scope 3 emissions?
*Yes
Supply chain related - upstream emissions
Customer related - downstream emissions
4.2 Have you taken any actions to reduce scope 3 emissions in the reporting period?
*Yes
4.2.1 What actions have you taken to reduce scope 3 emissions in the reporting period?
*Business travel and commuting,Other company behavioural changes
4.2.2 Provide any additional details
*We have refactored the way we do business travel for our wide company meetings to ensure we minimise the impact of travel.
We also had an educational program in the company about SDGs and ways to reduce our personal consumption.
4.3 Have you asked any of your suppliers to set a net zero target (either voluntarily or as a requirement)?
*No
4.4 Have you communicated your commitment and actions to any of your customers?
*Yes
4.5 Which tools or methods did you use to calculate your scope 3 emissions?
*Small Business Carbon Calculator,Other calculator (please specify)
4.5.1 Specify additional details
*We calculated our emissions two ways:
1. Using the Small Business Calculator: 15.2 tCO2 emissions
2. Using the calculator provided by Ecologi UK, which was fully integrated with our accounting software, Xero. (51.8 tCO2). We also have emissions from working from home included in this calculation, of 8.5t CO2. As this calculator is now discontinued, FY24 is the last year we used it.
Climate Solutions (optional) *
5.1 Do any of your existing products and/or services qualify as climate solutions or enabling solutions?
*No
Governance, Strategy and Climate Risk (optional) *
6.1 What governance processes do you have in place for your climate strategy? Choose as many as are applicable.
*Governance process in place,Person is responsible for climate strategy at board level
6.1.1 Please describe their position and responsibility.
*The CFO is in charge with the climate strategy at the board level. The CFO is
in charge of:
- governance
- employee wellbeing via the Head of People as a direct report
- sustainability actions and program
6.1.2 Is this person (or another at executive and board level) also responsible for climate risk?
*Yes
6.1.3 Please describe the governance process in place
*We have identified both climate risks and opportunities.
We performed a detailed risk assessment on each SDG and identified mitigating actions against the areas where we might cause potential harm
We have published on our website the first impact report for 2022-2023 fiscal years and we are now in the process of writing and publishing the FY24 report.
6.2 Have you started to identify and assess your companies climate risks and opportunities?
*Yes - we have identified both climate risks and opportunities
6.2.1 Where are the climate risks you've identified?
*Value Chain
6.2.2 How are you managing these climate risks? Choose as many as are applicable.
*We\'ve started to prioritise climate risks,We\'ve Identified plans for adaptation to mitigate these risks,We\'ve Integrated these adaptation plans into business practices
6.2.3 Provide any additional comments or context on your climate risks:
*As a remote-working business we do not have an office and don’t plan to get one and we rarely commute to meetings.
The main negative impact here would be anything that increases our carbon footprint or endorses companies that are not sustainable and therefore have a negative impact on the planet, such as:
- Use suppliers (like Amazon) that contravene positive climate actions, enabling such companies to continue to thrive without doing enough to address their climate impact
- Host websites etc. on servers that are not offset thereby increasing our carbon footprint
- Relax our scruples about who we work with both in terms of clients and suppliers (particularly a risk if cash is tight), thereby enabling those companies to thrive without doing enough to address their climate impact
- Dramatically increase the amount of in-person company and client meetings without considering the value vs. the impact, which could increase our carbon footprint unduly
- We decide to have a central office which could increase our carbon footprint
- Overemphasising offsetting while deprioritising behaviour change and impact minimisation activities
6.3 Have you integrated climate and/or nature into your company mission statement or shareholder agreements? If yes, describe how.
*Yes
We are a progressive marketing consultancy. We inspire and empower our clients to make the world a better place.
We work with B2B technology businesses that help people live healthy, sustainable, flourishing lives.
Three uniques:
- Purpose: We walk the walk. We are a B Corp, Investors In People Gold certified and carbon neutral. We use marketing as a force for good.
- Expertise: Forged over 20+ years working with industry leaders like HealthHero, DCA, Ecologi, Gentian and Causeway.
- The Difference Engine®. Our intellectual foundation includes R&D investments, proven processes, our writer’s handbook, templates and website code base.
6.4 Have you taken actions this year outside of your emissions to accelerate climate progress?
*Yes
We purchase carbon offsets from Ecologi UK that resulted in supported carbon avoidance projects totalling 126t CO2. This also includes 1,900 trees planted
Results, Challenges and Outlook *
7.1 Provide any additional comments or context on your annual results and progress from previous years.
*Using the data from the Ecologi UK calculator, our overall carbon footprint decreased by 2.8 tCO2 between FY24 and FY23.
Many of our emissions depend on the headcount. Our working from home (WFH) emissions decreased by 2tCO2 in FY24 vs FY23, because of the reduced headcount.
Excluding the WFH emissions, the remaining footprint decreased by 0.5 tCO2, triggered by reducing the number of IT-related service providers, shrinking the operations and looking for efficiencies in the softwares we use.
7.2 Do you face any key challenges in reducing emissions?
*Reducing scope 3 emissions,Reducing emissions from business travel,Time constraints,Inaccurate or insufficient data,Other challenges (please specify)
Specify other challenges
*The changes in the methodology to calculate the carbon footprint, especially on business travel is very time consuming and difficult to estimate. It requires a lot of manual effort to go and back engineer miles travelled by mean of transport.
7.3 Has there been any third party validation of the data submitted in this report?
*No
-
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Es fácil comprometerse. Solo tienes que completar un formulario compartiendo tu intención de reducir tus emisiones.
Ganarás reconocimiento público por tomar este primer paso.
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Vous gagnerez une reconnaissance publique pour avoir fait le premier pas.
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