mccglc are a London-based brand experience agency working with world- leading clients. We specialise in beautifully designed and commercially successful customer experiences across physical and digital spaces such as launches, exhibitions, congress, expos and summits. Much of our work centres on designing and delivering (through trusted suppliers) innovative exhibition stands at exhibitions around the world.

28

Headcounts

Not applicable

We have scope 1 & 2 data since 2019, so this is our reporting baseline for these scopes. We didn't begin measuring our scope 3 emissions until 2022, so we consider this to be our baseline for scope 3.

Yes

No

Yes

Our reporting on Purchased goods and services so far only accounts for water usage at our office and emissions from goods and services purchased for our client work/projects. We do not currently track emissions from our purchases supporting our core office team (IT, food, stationary) but will look to begin this. We use TRACE by Isla to support us in measuring the impact from all our client project work. We rely on our suppliers providing accurate data regarding the goods and services they provide. For all other emissions calculations are made to the best of our ability and knowledge, using the GHG protocol as our reference and UK govt carbon factors in our calculations. Our work from home emissions are calculated based on the methodology outlined by Green Element in their 2021 paper https://www.compareyourfootprint.com/ measure-remote-working-carbon-emissions/ We do not measure audience travel/ activities/ attendance on site for exhibition events as we are purely responsible for the design & delivery of the stand for brands. We play no part in overall exhibition organisation or guest attendance. We always account travel emissions related to all staff linked to the build & running of our physical stands. We do not yet measure emissions from our Capital goods, nor our day to day Purchased goods and services required for our office operations (i.e. food, drink, stationary & IT) as part of our Scope 3 emissions. We do not believe either of these to be significant contributors but hope to expand our reporting in 2024. Homeworking emissions are calculated using Green Element’s 2021 methodology detailed here - https://www.greenelement.co.uk/environmental-and-sustainability-ebooks/working-from-home-emissions/. Where staff data was unavailable it has been either assumed to have not changed since 2022, or if unavailable, we have used the UK Govt WFH carbon factors. Business travel emissions are calculated using the distance-based method and include flights & hotel nights taken. Ground transfers are currently included in our emissions data for client projects, but not from business development (BD) travel. We do not yet measure emissions linked to ‘Travel & Subsistence’ spend made by our team when travelling for BD (i.e. ad hoc taxis onsite, F&B) This year we also included in our scope 3 emissions an estimate emissions based on our company Google Suite usage and Egnyte (cloud server) storage. We struggled to find a good data source for emissions per terabyte of data stored and so calculated these based on this - https://8billiontrees.com/carbon-offsets-credits/carbon-footprint-of-cloud-storage/. We used Climatiq to then understand average differences in US vs European data centre carbon factors, due to differences in electricity emissions. This led to a reduction in our calculated data storage emissions by a further 50%, to account for the difference in where our data was stored (Europe, not USA).

No

No - we plan to in the next 1-5 years

For Scope 1 & 2 we have already made great progress, reducing market based emissions by 76% this year, and already hitting our target for 2037. This was thanks to a switch to a 100% renewable electricity provider, as well as a change in how our heating was managed by our landlord (hugely reducing gas consumption by 314%). 2023 is only the second year we have calculated Scope 3 emissions so it has been extremely interesting to see some trajectory and direction of movement in our emissions for the first time. With an 100% increase in business revenue in 2023 (from 2022), as business finally picked back up post-pandemic, we of course expected emissions to grow, and saw a 72% increase overall (thanks to a 150% increase in sqm of stand designed & produced). But in terms of emissions per sqm of exhibition stand produced (our primary design work), we managed to achieve a reduction in emissions of 34%, from 0.137tCO2e/sqm in 2022 to 0.09tCO2e/sqm in 2023. Again, despite an overall increase in waste produced (as expected given business growth), we also saw a drop in reported waste produced per sqm of stand. We should note that we don't feel confident in the waste data we have available for our client work. We have also seen success in CO2e reductions thanks to some initial localisation of production partners on selected projects. Thanks to the use of more local partners we have, in those relevant projects, seen trucking emissions reduced by up to 95% compared to the use of our previous key partner at these same locations. We hope that by expanding this production network further, we can continue to better localise further project production and continue to reduce emissions for our client work.