
{"id":86518,"date":"2023-04-17T05:01:00","date_gmt":"2023-04-17T04:01:00","guid":{"rendered":"https:\/\/smeclimatehub.org\/att-tanka-utanfor-ramarna-hjalpte-forster-communications-att-lansera-en-framgangsrik-klimathandlingsplan\/"},"modified":"2025-08-01T10:27:14","modified_gmt":"2025-08-01T09:27:14","slug":"att-tanka-utanfor-ramarna-hjalpte-forster-communications-att-lansera-en-framgangsrik-klimathandlingsplan","status":"publish","type":"post","link":"https:\/\/smeclimatehub.org\/sv\/att-tanka-utanfor-ramarna-hjalpte-forster-communications-att-lansera-en-framgangsrik-klimathandlingsplan\/","title":{"rendered":"Att t\u00e4nka utanf\u00f6r ramarna hj\u00e4lpte Forster Communications att lansera en framg\u00e5ngsrik klimathandlingsplan"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-1024x768.jpg\" alt=\"\" class=\"wp-image-15502\" srcset=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-1024x768.jpg 1024w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-300x225.jpg 300w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-768x576.jpg 768w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-960x720.jpg 960w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-1140x855.jpg 1140w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-570x428.jpg 570w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-330x248.jpg 330w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-195x146.jpg 195w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling-150x113.jpg 150w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Cycling.jpg 1329w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Det finns mer \u00e4n ett s\u00e4tt att vidta klimat\u00e5tg\u00e4rder. Ibland \u00e4r det precis vad planeten och ett f\u00f6retag beh\u00f6ver t\u00e4nka utanf\u00f6r ramarna. Organisationer som <a href=\"https:\/\/www.forster.co.uk\/\">Forster Communications<\/a> visar potentialen i att navigera klimatkrisen kreativt och sk\u00f6rdar frukterna av det.  <\/p>\n\n<p>H\u00e5llbarhet har varit en central del av den brittiska PR-byr\u00e5ns aff\u00e4rsmodell sedan starten f\u00f6r mer \u00e4n 25 \u00e5r sedan. Byr\u00e5n antog milj\u00f6ledningsstrategier genom ISO14001-certifiering 2007 och fick B Corp-certifiering 2015. Detta tidiga klimatarbete banade v\u00e4g f\u00f6r \u00e4nnu dj\u00e4rvare h\u00e5llbarhetssteg i deras framtid.  <\/p>\n\n<p>\u201dI december 2019 blev vi ett av 500 f\u00f6retag v\u00e4rlden \u00f6ver som \u00e5tog sig att uppn\u00e5 nettonollutsl\u00e4pp senast 2030, men vi visste att det inte var tillr\u00e4ckligt\u201d, s\u00e4ger Amanda Powell-Smith, VD f\u00f6r Forster, som gick med i SME Climate Hub kort efter initiativets lansering.<\/p>\n\n<p>  Planen s\u00e4tter p\u00e5verkan i centrum f\u00f6r modellen, och myndighetens inflytande har sedan dess spridit sig enormt utanf\u00f6r dess fyra v\u00e4ggar, med l\u00e4rdomar som ocks\u00e5 kan hj\u00e4lpa andra planetfokuserade sm\u00e5 och medelstora f\u00f6retag att driva f\u00f6r\u00e4ndring.<\/p>\n\n<p><strong>Var kreativ \u2013 och l\u00e4r dig att anpassa dig<\/strong><\/p>\n\n<p>Med ett blygsamt koldioxidavtryck ins\u00e5g teamet att de kunde ha en st\u00f6rre inverkan genom att g\u00f6ra f\u00f6r\u00e4ndringar utanf\u00f6r sin egen verksamhet f\u00f6r att p\u00e5verka sina kunder och samh\u00e4llet i stort. \u00c5r 2020 anv\u00e4nde Forster sin erfarenhet av beteendef\u00f6r\u00e4ndring och kreativa skicklighet f\u00f6r att lansera ett prisbel\u00f6nt byr\u00e5\u00f6vergripande h\u00e5llbarhetsprogram, <a href=\"https:\/\/s16652.pcdn.co\/wp-content\/uploads\/sites\/18\/2022\/07\/Climate-Positive-Plan-2022-23_Forster-Communications.pdf\">Climate Positive Plan<\/a> . Den omfattande tre\u00e5riga f\u00e4rdplanen riktar in sig p\u00e5 de \u00f6vergripande m\u00e5len: att minska operativa koldioxidutsl\u00e4pp, inklusive ekonomi, aff\u00e4rsresor och kontorsutsl\u00e4pp; att \u00f6verg\u00e5 till leverant\u00f6rer med tydliga nettonollutsl\u00e4pp till 2050; att hj\u00e4lpa anst\u00e4llda som arbetar med hybridarbete att minska koldioxidutsl\u00e4ppen hemma och p\u00e5 sina pendlingar; att s\u00e4kerst\u00e4lla att alla byr\u00e5kunder offentligt har \u00e5tagit sig att minska utsl\u00e4ppen senast i april 2023; och att samarbeta med sin bransch och bredare n\u00e4tverk som B Corp f\u00f6r att driva f\u00f6r\u00e4ndring.  <\/p>\n\n<p>Teamet utformade unika steg f\u00f6r att n\u00e5 dessa h\u00f6gt st\u00e4llda m\u00e5l. De blev ett k\u00f6tt- och mejerifritt kontor. Teamet inf\u00f6rde fr\u00e5geformul\u00e4r f\u00f6r leverant\u00f6rsgranskning f\u00f6r att sp\u00e5ra partners nettonollm\u00e5l och \u00e5taganden. Och de erbjuder extra semestertid f\u00f6r dem som cyklar eller g\u00e5r till jobbet.   <\/p>\n\n<p>De har ocks\u00e5 l\u00e4rt sig att anpassa sig. \u201dVi m\u00e5ste hantera verkligheten att pandemin, hemarbete och en efterf\u00f6ljande \u00f6verg\u00e5ng till hybridarbete har \u00f6kat v\u00e5rt eget koldioxidavtryck.\u201d <\/p>\n\n<p>Genom utbildning, coachning och utbildning anv\u00e4nder nu 80 procent av teamet 100 procent f\u00f6rnybar energi hemma, s\u00e4ger Powell-Smith. (De \u00f6vriga 20 procenten bor i fastigheter som hyresv\u00e4rden \u00e4ger och kan inte byta leverant\u00f6r.) <\/p>\n\n<p>Under de senaste tre \u00e5ren har teamet gjort stora framsteg. Hundra procent av f\u00f6retagets leverant\u00f6rer har nu gjort l\u00f6ften om nettonollutsl\u00e4pp, 90 procent av deras kunder inom aff\u00e4rssektorn har satt upp m\u00e5l f\u00f6r att minska v\u00e4xthusgaser, och f\u00f6retaget har tillsammans minskat 4,1 ton koldioxidutsl\u00e4pp i scope 1, 2 och 3. Myndigheten utvecklade vem de kompenserar utsl\u00e4pp med \u2013 dvs. genom att arbeta med ackrediterade leverant\u00f6rer som direkt eliminerar koldioxid. Och n\u00e4r de ins\u00e5g att den stora majoriteten av utsl\u00e4ppen kom fr\u00e5n pensioner och bankverksamhet, \u00e4ndrade de l\u00e4get genom att byta bank och flytta investeringar. I takt med att kapaciteten v\u00e4xer str\u00e4var f\u00f6retaget efter att g\u00e5 l\u00e4ngre genom att minska utsl\u00e4ppen i scope 1 och 2 f\u00f6r att minimera behovet av kompensation.      <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"860\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-1024x860.jpg\" alt=\"\" class=\"wp-image-15512\" srcset=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-1024x860.jpg 1024w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-300x252.jpg 300w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-768x645.jpg 768w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-960x806.jpg 960w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-1140x958.jpg 1140w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-570x479.jpg 570w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-330x277.jpg 330w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-195x164.jpg 195w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09-150x126.jpg 150w, https:\/\/smeclimatehub.org\/wp-content\/uploads\/2023\/04\/Source-of-emissions-21-22-impact-report_Page_09.jpg 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><strong>Dj\u00e4rva steg ger stora bel\u00f6ningar<\/strong><\/p>\n\n<p>Det kan vara nervpirrande f\u00f6r f\u00f6retagsledare att bryta sig loss \u2013 s\u00e4rskilt n\u00e4r det inneb\u00e4r att investera tid och resurser i en ny aff\u00e4rspelare, som klimat\u00e5tg\u00e4rder. \u201dDetta kr\u00e4ver mod, oavsett om det handlar om att samarbeta med konkurrenterna f\u00f6r att bidra till transparens i v\u00e5r bransch kring att arbeta med koldioxidintensiva kunder, eller att fr\u00e5ga sitt team hur de egentligen k\u00e4nner inf\u00f6r att bli ett k\u00f6tt- och mejerifritt kontor\u201d, s\u00e4ger Powell-Smith. <\/p>\n\n<p>Det \u00e4r ocks\u00e5 sv\u00e5rt att s\u00e4ga nej till nya aff\u00e4rer. F\u00f6rutom att g\u00e5 med i Clean Creatives, ett kollektivt l\u00f6fte fr\u00e5n reklam- och PR-f\u00f6retag att inte arbeta med fossilbr\u00e4nsleindustrin, inneb\u00e4r Forsters klimatplan att man enbart arbetar med kunder som offentligt har \u00e5tagit sig att minska koldioxidutsl\u00e4ppen. <\/p>\n\n<p>F\u00f6r Forster har det lett till stora aff\u00e4rsm\u00e4ssiga f\u00f6rdelar att h\u00e5lla sig till f\u00f6retagets v\u00e4rderingar. Det \u00e4r faktiskt en konkurrensf\u00f6rdel. \u201dVi vinner aff\u00e4rer, ser en \u00f6kning med 104 procent i antal kunder, och vi har haft 25 nya kunder under de senaste 12 m\u00e5naderna\u201d, s\u00e4ger Powell-Smith. \u201dDessutom \u00e4r 75 procent av detta arbete baserat p\u00e5 klimat\u00e5tg\u00e4rder \u2013 och 86 procent av v\u00e5ra int\u00e4kter kommer fr\u00e5n \u00e5terkommande aff\u00e4rer och muntliga rekommendationer.\u201d   <\/p>\n\n<p><strong>Att f\u00f6reg\u00e5 med gott exempel p\u00e5 h\u00e5llbarhet<\/strong><\/p>\n\n<p>Bonusen? De inspirerar till f\u00f6r\u00e4ndring \u00e4ven utanf\u00f6r sitt team p\u00e5 \u00f6ver tjugo anst\u00e4llda. Forster driver webbinarier, skriver instruktionsartiklar och erbjuder individuella samtal f\u00f6r att dela b\u00e4sta praxis med branschkollegor och konkurrenter. Att ta upp \u00e4mnet att satsa p\u00e5 planeten f\u00f6rst med kunder och leverant\u00f6rer kan ocks\u00e5 leda till innovation.   <\/p>\n\n<p>N\u00e4r myndighetsledningar delade sitt h\u00e5llbarhetsramverk f\u00f6r leverant\u00f6rer med sina kontorsv\u00e4rdar, bytte v\u00e4rdarna sina avfallsleverant\u00f6rer. Nu g\u00e5r inget avfall fr\u00e5n n\u00e5gra byggf\u00f6retag till deponi. <\/p>\n\n<p>F\u00f6r kunderna inneb\u00e4r detta ocks\u00e5 att l\u00e4ra sig enkla alternativ som gynnar planeten \u2013 som att v\u00e4lja t\u00e5g framf\u00f6r flyg f\u00f6r aff\u00e4rsresor. \u201dGenom att normalisera det i v\u00e5rt arbete v\u00e4cker det bredare samtal inom deras organisationer och bland kollegor\u201d, s\u00e4ger Powell-Smith. \u201dDet hj\u00e4lper dem att styra dem mot mer h\u00e5llbara reseval.\u201d  <\/p>\n\n<p>Detta visar vilken effekt sm\u00e5, milj\u00f6medvetna steg har \u2013 och vilken kraft sm\u00e5 och medelstora f\u00f6retag har f\u00f6r att starta f\u00f6r\u00e4ndring i sina egna n\u00e4tverk. \u201dVi b\u00f6r aldrig underskatta sm\u00e5 och medelstora f\u00f6retag som pionj\u00e4rer f\u00f6r f\u00f6r\u00e4ndring\u201d, s\u00e4ger Powell-Smith. \u201dDe \u00e4r ofta mer flexibla \u00e4n st\u00f6rre organisationer, testar nya arbetss\u00e4tt och reagerar snabbt p\u00e5 utmaningar.\u201d  <\/p>\n\n<p>Forster s\u00e4ger att organisationer som SME Climate Hub har varit avg\u00f6rande f\u00f6r att s\u00e4tta sina h\u00e5llbarhetsstrategier ig\u00e5ng. \u201dVi anv\u00e4nde resurser som B Lab Playbook f\u00f6r att hj\u00e4lpa oss att utveckla och agera utifr\u00e5n v\u00e5r klimatpositiva plan\u201d, s\u00e4ger Powell-Smith. \u201dDet hj\u00e4lpte oss ocks\u00e5 att visa v\u00e5ra partners och leverant\u00f6rer hur de kan hantera sina egna utsl\u00e4pp.\u201d  <\/p>\n\n<p>Powell-Smiths r\u00e5d till sm\u00e5 och medelstora f\u00f6retag som precis har b\u00f6rjat det h\u00e4r arbetet? G\u00f6r det hanterbart. \u201dAtt agera i sm\u00e5 steg. G\u00f6r inte allt p\u00e5 en g\u00e5ng. Ha en plan, identifiera dina heta punkter \u2013 d\u00e4r du kan g\u00f6ra stor skillnad \u2013 och involvera sedan aktivt ditt team f\u00f6r att hj\u00e4lpa till att generera och implementera id\u00e9er f\u00f6r handling.\u201d  <\/p>\n\n<p>\u00d6ver 5 600 f\u00f6retag har gjort SME Climate Commitment och anslutit sig till f\u00f6retag som Forster f\u00f6r att driva f\u00f6r\u00e4ndring inom sina egna v\u00e4ggar och branscher. Har du gjort \u00e5tagandet? <a href=\"https:\/\/smeclimatehub.org\/sv\/sok-bland-resurser-och-verktyg\/\">L\u00e4s mer<\/a> om de resurser som finns tillg\u00e4ngliga f\u00f6r att komma ig\u00e5ng och g\u00e5 med i v\u00e5r community idag. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det finns mer \u00e4n ett s\u00e4tt att vidta klimat\u00e5tg\u00e4rder. Ibland \u00e4r det precis vad planeten och ett f\u00f6retag beh\u00f6ver t\u00e4nka utanf\u00f6r ramarna. Organisationer som Forster Communications visar potentialen i att navigera klimatkrisen kreativt och sk\u00f6rdar frukterna av det. H\u00e5llbarhet har varit en central del av den brittiska PR-byr\u00e5ns aff\u00e4rsmodell sedan starten f\u00f6r mer \u00e4n 25 [&hellip;]<\/p>\n","protected":false},"author":6400,"featured_media":55755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74,169],"tags":[],"class_list":["post-86518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad","category-sme-sv"],"acf":[],"yoast_head":"<title>Att t\u00e4nka utanf\u00f6r ramarna hj\u00e4lpte Forster Communications att lansera en framg\u00e5ngsrik klimathandlingsplan - SME Climate Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smeclimatehub.org\/sv\/att-tanka-utanfor-ramarna-hjalpte-forster-communications-att-lansera-en-framgangsrik-klimathandlingsplan\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Att t\u00e4nka utanf\u00f6r ramarna hj\u00e4lpte Forster Communications att lansera en framg\u00e5ngsrik klimathandlingsplan - SME Climate Hub\" \/>\n<meta property=\"og:description\" content=\"Det finns mer \u00e4n ett s\u00e4tt att vidta klimat\u00e5tg\u00e4rder. 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