{"id":86398,"date":"2025-07-31T11:29:27","date_gmt":"2025-07-31T10:29:27","guid":{"rendered":"https:\/\/smeclimatehub.org\/?page_id=86398"},"modified":"2025-07-31T12:09:39","modified_gmt":"2025-07-31T11:09:39","slug":"understand-your-customers-climate-expectations","status":"publish","type":"page","link":"https:\/\/smeclimatehub.org\/no\/food-and-beverage-manufacturing\/understand-your-customers-climate-expectations\/","title":{"rendered":"\u200b\u200bUnderstand your \u200bcustomers\u2019 climate expectations"},"content":{"rendered":"\n
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\n\t\t\t\t\tKey steps for SMEs to take\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t1. Understand<\/div>\n\t\u200bUnderstand customer expectations and needs when it comes to the climate impact of the products they purchase.<\/div>\n\n\n\t\t
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\n\t2. Review<\/div>\n\tReview your customers\u2019 sustainability reports to understand how your SME capitalizes on those initiatives.\u200b<\/div>\n\n\n\t\t
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\n\t3. Lead<\/div>\n\tLeverage the rising demand for low-carbon products by positioning your business as a sustainability leader. <\/div>\n\n\n\t\t
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\n\t4. Engage<\/div>\n\tEngage with consumers on sustainability, empowering them to lower their carbon footprint with your product(s). <\/div>\n\n\n\t\t
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\n\t5. Monitor<\/div>\n\tMonitor customer-related metrics to guide future decisions. <\/div>\n\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n
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\n\t\t\t\t\tExamples of SME actions\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t Survey your customers and \u200banalyze purchase data to understand their appetite for low carbon products. <\/div>\n\n\n\t\t
\n\t \u200b\u200bTell the story of the actions you\u2019ve taken to reduce your emissions, through press releases, posts on your social channels, and in promotional displays.\u200b\u200b\u200b <\/div>\n\n\n\t\t
\n\t Track the following metrics to quantify the benefits of your climate action to inform future decision making: \r\n\u2022 Customer Retention Rate \r\n\u2022 Customer Satisfaction Score \r\n\u2022 Customer Lifetime Value. <\/div>\n\n\n\t\t
\n\t Compare engagement metrics and sales to calculate impacts of your climate actions.<\/div>\n\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n
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\n Relevant resources <\/h2>\n\n
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Course<\/div>

Engage your people and community<\/h3>\n

Engage your staff and community to support climate ambitions.<\/p>\n<\/p>\n <\/div>\n\n\n\n\n <\/span>\n\n <\/div>\n\n <\/div>\n\n\n \n\n

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Course<\/div>

Net zero storytelling<\/h3>\n

Implement engagement and communication into your climate strategy.<\/p>\n<\/p>\n <\/div>\n\n\n\n\n <\/span>\n\n <\/div>\n\n <\/div>\n\n\n \n <\/div>\n

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\n Back to \u201cReduce waste from your operations»<\/a>\n Next: \u201cReduce energy use\u201c <\/a>\n \n <\/div>\n <\/div>\n\n
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