{"id":73524,"date":"2022-09-21T12:01:00","date_gmt":"2022-09-21T11:01:00","guid":{"rendered":"https:\/\/smeclimatehub.org\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/"},"modified":"2024-12-07T17:19:20","modified_gmt":"2024-12-07T16:19:20","slug":"amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2","status":"publish","type":"post","link":"https:\/\/smeclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/","title":{"rendered":"Bajo la amenaza de incendios forestales, Clif Family Winery construye un futuro mejor"},"content":{"rendered":"\n<p>Como vi\u00f1edo ubicado en una zona de incendios forestales del Valle de Napa, California, Clif Family Winery &amp; Farm no solo es consciente de los riesgos del cambio clim\u00e1tico, sino que tambi\u00e9n los ha sobrepasado. Los desastrosos incendios forestales provocados por el cambio clim\u00e1tico han desplazado a empleados, da\u00f1ado gravemente la tierra y los productos, y han hecho que la peque\u00f1a empresa familiar est\u00e9 a\u00fan m\u00e1s decidida a dar un paso adelante en favor del planeta.  <\/p>\n\n<p> \u00abHemos visto de primera mano que debemos tomar medidas ahora para proteger a nuestra comunidad y a nuestra gente para el futuro\u00bb, afirma Linzi Gay, presidenta de Clif Family Winery &amp; Farm. <\/p>\n\n<p>La peque\u00f1a empresa de producci\u00f3n de vinos y alimentos especiales, propiedad de los cofundadores de Clif Bar &amp; Company, Gary Erickson y Kit Crawford, convirti\u00f3 estos problemas en una estrategia s\u00f3lida de acci\u00f3n clim\u00e1tica. Clif Family Winery &amp; Farm se sum\u00f3 al SME Climate Hub para trabajar en los objetivos de reducci\u00f3n de emisiones y aport\u00f3 soluciones innovadoras que ya han producido resultados en general. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/sEmneCw5iXOTVcYWXRFIf5Ombh242dR_Dqk63mCY6X8DQ3p_4s35zeUkez7XuwGp6eA88EoK0L9QGGQeIu0h1edW5SxIMTFAYSwWhh4Y_LNKwNFId4TEJ0OZPYS4-fDV2HS6xDAaJXZA44S2kifbZW_JBghWSdvHs-YoLfsFgmsgWAVUNuIeR2YNhA\" alt=\"\"\/><\/figure>\n\n<p><strong>La acci\u00f3n clim\u00e1tica es una parte central de la \u00e9tica de la marca<\/strong> <\/p>\n\n<p>Proteger el planeta ha sido parte del ADN de Clif Family Winery &amp; Farm desde el primer d\u00eda. Esta misi\u00f3n marca el paso de todo, desde los procesos de negocio hasta el producto en s\u00ed.  <\/p>\n\n<p>\u00abElaboramos vinos y alimentos regionales \u00fanicos utilizando pr\u00e1cticas que cuidan la Tierra y apoyan la agricultura sostenible y org\u00e1nica\u00bb, dice Gay sobre la misi\u00f3n de la marca. \u00abAlentamos a nuestros empleados a \u00abpensar como un \u00e1rbol\u00bb en todos los aspectos de nuestro negocio. Los \u00e1rboles funcionan con energ\u00eda renovable, reciclan todos los residuos y sustentan y mejoran los lugares en los que crecen\u201d. <\/p>\n\n<p>Clif Family Winery &amp; Farm adopta pr\u00e1cticas agr\u00edcolas y comerciales conscientes del clima e integra esta mentalidad de \u00abPensar como un \u00e1rbol\u00bb en toda la empresa. Esto incluye su certificaci\u00f3n 100% org\u00e1nica CCOF, la certificaci\u00f3n Napa Green Vineyard y el reciente compromiso del SME Climate Hub.  <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/eNeRk8G3yfDMWx04Jpx4pX2ExYAWL7nR1aTHL05xBkRU-ixtpytyNxv85YOMmBLjpYCS2gZx3uwTyVM48DqtLj-wnt_homS2DJOh4Bjdld6UOR3Wj_iXicsY9DzX5oaInSIdxa-YWV6Wp6ZXnvJU2P3o_ICfKIQc0sOA6tc8MM-X-Z6M22T5sEA-FA\" alt=\"\"\/><\/figure>\n\n<p><strong>Pasos hacia la reducci\u00f3n de emisiones<\/strong> <\/p>\n\n<p>Seg\u00fan Gay, las herramientas del SME Climate Hub, como la calculadora de carbono para empresas, han ayudado a Clif Family Winery &amp; Farm a concentrarse en sus fuentes de emisiones y a asumir la responsabilidad fundamental de cumplir con esos objetivos de reducci\u00f3n de emisiones. En esta etapa, la empresa est\u00e1 centrando sus esfuerzos en reducir las emisiones de Alcance 1 y Alcance 2.  <\/p>\n\n<p>Para lograrlo, han generado varias estrategias innovadoras. La bodega se ha inscrito en la iniciativa 100% Deep Green Power del proveedor de electricidad sin fines de lucro MCE, un programa a trav\u00e9s del cual la totalidad de la energ\u00eda suministrada por una empresa proviene de energ\u00eda e\u00f3lica y solar no contaminante producida en California, y han realizado cambios clave en sus propias operaciones.  <\/p>\n\n<p>\u00abHemos instalado paneles solares en nuestra nueva oficina y sala de degustaci\u00f3n\u00bb, dice Gay. \u00abEste a\u00f1o tambi\u00e9n hemos utilizado ovejas para el control de malezas y la fertilizaci\u00f3n en el vi\u00f1edo\u00bb. Esto \u00faltimo es especialmente importante porque, seg\u00fan Gay, la principal fuente de emisiones de alcance 1 y 2 de la empresa proviene del combustible usado en los veh\u00edculos y tractores del vi\u00f1edo.   <\/p>\n\n<p>El trazado de una estrategia de acci\u00f3n clim\u00e1tica tambi\u00e9n ayud\u00f3 a Clif Family Winery &amp; Farm a descubrir una innovadora l\u00ednea de productos muy apreciada por los clientes: los productos de miel Solar Grown. Esta l\u00ednea est\u00e1 elaborada con miel procedente de granjas solares respetuosas con los polinizadores, lo que en \u00faltima instancia reduce las emisiones y fomenta h\u00e1bitats importantes para los polinizadores.  <\/p>\n\n<p>Si bien su objetivo actual consiste en reducir las emisiones de Alcance 1 y Alcance 2, Gay reconoce que el equipo quiere llevar su trabajo mucho m\u00e1s all\u00e1. \u00abAhora estamos sentando las bases para el futuro\u00bb, afirma, destacando que las reducciones del Alcance 3 son un objetivo futuro fundamental. \u00abUna gran parte de nuestros planes para 2022 incluye trabajar con nuestros coenvasadores y socios de la cadena de suministro para obtener una l\u00ednea de base de nuestras emisiones y determinar qu\u00e9 trabajo podemos hacer con estos socios para reducir nuestras emisiones\u00bb.   <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/fuZxWO5p8nDuM2LBVScwyWyE6SJ52qrBBFdygZTygzQwGvPG1xF8b0tWXWgSGwjmf-NlF-RfQpzBr9H3wyFpZbFL79xMxiwhFzifqi2GVHra_ej_MSzZ-VSJd_k-nVQ65OsKl8nxrecV_7PEkY5KeKASxLG8F8DilDExmjk85ZqOCBJSYtI8y-Rc7A\" alt=\"\"\/><\/figure>\n\n<p><strong>Recordando el \u201cpor qu\u00e9\u201d de tu empresa<\/strong> <\/p>\n\n<p>Para Clif Family Winery &amp; Farm, los efectos negativos del cambio clim\u00e1tico no son una situaci\u00f3n hipot\u00e9tica. \u00abComo empresa agr\u00edcola cuyo producto principal es el vino, hemos visto de primera mano los impactos del cambio clim\u00e1tico con el aumento del n\u00famero e intensidad de los incendios forestales\u00bb, se\u00f1ala Gay.  <\/p>\n\n<p>Saben c\u00f3mo ser\u00e1 un futuro sin acci\u00f3n clim\u00e1tica y saben que a\u00fan tenemos el poder de arreglarlo, por el bien de las empresas <em>y <\/em>del planeta. \u201cNuestra comunidad agr\u00edcola necesita apoyo ante los efectos de los incendios forestales, tanto los que hemos experimentado como los que est\u00e1n por venir\u201d.  <\/p>\n\n<p>Al igual que Clif Family Winery &amp; Farm, tu equipo puede avanzar en materia de acci\u00f3n clim\u00e1tica que protejan el planeta (y tu negocio) para el futuro mediante el compromiso clim\u00e1tico de las pymes. <a href=\"https:\/\/smeclimatehub.org\/es\/\"> Aqu\u00ed te explicamos c\u00f3mo empezar.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como vi\u00f1edo ubicado en una zona de incendios forestales del Valle de Napa, California, Clif Family Winery &amp; Farm no solo es consciente de los riesgos del cambio clim\u00e1tico, sino que tambi\u00e9n los ha sobrepasado. Los desastrosos incendios forestales provocados por el cambio clim\u00e1tico han desplazado a empleados, da\u00f1ado gravemente la tierra y los productos, y han hecho que la peque\u00f1a empresa familiar est\u00e9 a\u00fan m\u00e1s decidida a dar un paso adelante en favor del planeta. <\/p>\n","protected":false},"author":10027,"featured_media":51320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[175,167],"tags":[],"class_list":["post-73524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-es","category-sme-es"],"acf":[],"yoast_head":"<title>Bajo la amenaza de incendios forestales, Clif Family Winery construye un futuro mejor - SME Climate Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bajo la amenaza de incendios forestales, Clif Family Winery construye un futuro mejor - SME Climate Hub\" \/>\n<meta property=\"og:description\" content=\"Como vi\u00f1edo ubicado en una zona de incendios forestales del Valle de Napa, California, Clif Family Winery &amp; Farm no solo es consciente de los riesgos del cambio clim\u00e1tico, sino que tambi\u00e9n los ha sobrepasado. Los desastrosos incendios forestales provocados por el cambio clim\u00e1tico han desplazado a empleados, da\u00f1ado gravemente la tierra y los productos, y han hecho que la peque\u00f1a empresa familiar est\u00e9 a\u00fan m\u00e1s decidida a dar un paso adelante en favor del planeta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Climate Hub\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T11:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-07T16:19:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessclimatehub.org\/wp-content\/uploads\/2022\/09\/Clif.png\" \/>\n\t<meta property=\"og:image:width\" content=\"777\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adel.eskic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adel.eskic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\"},\"author\":{\"name\":\"adel.eskic\",\"@id\":\"https:\/\/businessclimatehub.org\/es\/#\/schema\/person\/a892d1e3d11b36e9af66621ece50f6d1\"},\"headline\":\"Bajo la amenaza de incendios forestales, Clif Family Winery construye un futuro mejor\",\"datePublished\":\"2022-09-21T11:01:00+00:00\",\"dateModified\":\"2024-12-07T16:19:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\"},\"wordCount\":894,\"publisher\":{\"@id\":\"https:\/\/businessclimatehub.org\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2022\/09\/Clif.png\",\"articleSection\":[\"Art\u00edculos\",\"Experiencia de PYMES\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\",\"url\":\"https:\/\/businessclimatehub.org\/es\/amidst-the-threat-of-wildfires-clif-family-winery-farm-builds-a-better-future-2\/\",\"name\":\"Bajo la amenaza de incendios forestales, Clif Family Winery construye un futuro mejor - 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