{"id":15491,"date":"2023-04-17T05:01:00","date_gmt":"2023-04-17T04:01:00","guid":{"rendered":"https:\/\/smeclimatehub.org\/?p=15491"},"modified":"2024-02-02T18:04:40","modified_gmt":"2024-02-02T17:04:40","slug":"thinking-outside-the-box-helped-forster-communications-launch-successful-climate-action-plan","status":"publish","type":"post","link":"https:\/\/smeclimatehub.org\/da\/thinking-outside-the-box-helped-forster-communications-launch-successful-climate-action-plan\/","title":{"rendered":"Thinking Outside the Box Helped Forster Communications Launch Successful Climate Action Plan"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

There\u2019s more than one way to take climate action. Sometimes, out-of-the-box thinking is exactly what the planet and a business needs. Organizations like Forster Communications<\/a> show the potential of navigating the climate crisis creatively and are reaping the rewards as a result.<\/p>\n\n\n\n

Sustainability has been a core part of the UK-based public relations firm\u2019s business model since it launched more than 25 years ago. The agency adopted environmental management strategies through ISO14001 certification in 2007 and went on to gain B Corp certification in 2015. This early climate work paved the path for even bolder sustainability strides in their future.<\/p>\n\n\n\n

\u201cIn December 2019, we became one of 500 companies worldwide committing to net zero by 2030, but we knew it wasn\u2019t enough,\u201d says Amanda Powell-Smith, chief executive of Forster, which joined the SME Climate Hub shortly after the initiative\u2019s launch.<\/p>\n\n\n\n

The plan puts impact at the heart of the model, and the agency\u2019s influence has since spread leaps and bounds beyond its four walls, with lessons that can help other planet-focused SMEs to drive change, too.<\/p>\n\n\n\n

Get creative\u2014and learn to adapt<\/strong><\/p>\n\n\n\n

With a modest carbon footprint, the team realized they could have a more substantial impact by making changes outside of their own operations to influence their clients and wider communities. In 2020 Forster used their behavioral change experience and creative prowess to launch an award-winning agency-wide sustainability program, the Climate Positive Plan<\/a>. The comprehensive three-year roadmap targets the overarching goals of: cutting operational carbon emissions including finances, business travel and office emissions; transitioning to suppliers with clear net-zero-by-2050 plans; helping hybrid-work employees cut CO2 emissions at home and on their commutes; ensuring all agency clients are publicly committed to emissions reductions by April 2023; and collaborating with their industry and wider networks like B Corp to drive change.<\/p>\n\n\n\n

The team crafted unique steps to reach these lofty goals. They became a meat- and dairy-free office. The team instituted supplier-screening questionnaires to track partners\u2019 net zero targets and commitments. And, they offer extra holiday time for those who cycle or walk to work.<\/p>\n\n\n\n

They\u2019ve also learned to adapt. \u201cWe are having to respond to the reality that the pandemic, home working, and a subsequent shift to hybrid working has increased our own carbon footprint.\u201d<\/p>\n\n\n\n

Through training, coaching, and education, 80 percent of the team now uses 100 percent renewable energy at home, Powell-Smith says. (The other 20 percent live in landlord-controlled properties and cannot switch suppliers.)<\/p>\n\n\n\n

In the past three years, the team has made major strides. One hundred percent of the company\u2019s suppliers have now made net-zero pledges, 90 percent of their business-sector clients have set greenhouse gas reduction targets, and the firm has collectively reduced 4.1 tons of CO2 scope 1, 2, and 3 emissions. The agency evolved who they offset emissions with\u2014i.e., working with accredited providers who directly remove carbon. And, when they realized the vast majority of emissions came from pensions and banking, they switched things up by changing banks and moving investments. As its capacity grows, the company aims to go further by reducing scope 1 & 2 emissions to minimize the need for offsetting.  <\/p>\n\n\n\n

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Bold steps yield big rewards<\/strong><\/p>\n\n\n\n

It can be nerve-wracking for business leaders to break the mold\u2014especially when that involves investing time and resources into a new business pillar, such as climate action. \u201cThis takes bravery, whether it\u2019s collaborating with the competition to help drive transparency in our industry around working with carbon-intensive clients, or asking your team how they really feel about becoming a meat- and dairy-free office,\u201d Powell-Smith says.<\/p>\n\n\n\n

It\u2019s also hard to say no to new business. In addition to joining Clean Creatives, a collective pledge by advertising and PR firms not to work with the fossil fuel industry, Forster\u2019s climate plan involves working solely with clients which have publicly committed to reducing CO2 emissions.<\/p>\n\n\n\n

For Forster, staying true to company values has sparked major business rewards. In fact, it\u2019s a competitive advantage. \u201cWe are winning business, seeing a 104 percent increase in clients, and we\u2019ve had 25 new clients in the last 12 months,\u201d Powell-Smith says. \u201cPlus, 75 percent of this work is based around climate action\u2014and 86 percent of our income comes from repeat business and word of mouth.\u201d<\/p>\n\n\n\n

Setting a sustainability example<\/strong><\/p>\n\n\n\n

The bonus? They\u2019re inspiring change beyond their team of over twenty employees. Forster runs webinars, pens how-to articles, and offers one-to-one conversations to share best practices with industry peers and competitors. Broaching the subject of going planet-first with clients and suppliers can lead to innovation, too.<\/p>\n\n\n\n

When agency leaders shared their sustainability framework for suppliers with their office landlords, the landlords changed their waste suppliers. Now, no waste from any building businesses goes to the landfill.<\/p>\n\n\n\n

For clients, this also means learning easy switches that help the planet\u2014such as choosing trains over flights for business travel. \u201cBy normalizing it through our work, it sparks wider conversations within their organizations and among peers,\u201d Powell-Smith says. \u201cIt helps nudge them in the direction of more sustainable travel choices.\u201d<\/p>\n\n\n\n

This shows the ripple effect of taking small, planet-minded steps\u2014and the power that small- and medium-sized enterprises have to spark change in their own networks. \u201cWe should never underestimate SMEs as the trailblazers of change,\u201d Powell-Smith says. \u201cThey are often more agile than larger organizations, trialing new ways of working and responding quickly to challenges.\u201d<\/p>\n\n\n\n

Forster says organizations like the SME Climate Hub have been instrumental in setting their sustainability strategies in motion. \u201cWe used resources like the B Lab Playbook to help us develop and act on our Climate Positive Plan,\u201d Powell-Smith says. \u201cIt also helped us show our partners and suppliers how to tackle their own emissions.\u201d<\/p>\n\n\n\n

Powell-Smith\u2019s advice for SMEs just beginning this work? Make it manageable. \u201cTake action in small steps. Don\u2019t do everything at once. Have a plan, identify your hot spots\u2014where you can make a big impact\u2014then actively involve your team to help generate and implement ideas for action.\u201d<\/p>\n\n\n\n

Over 5,600 businesses have made the SME Climate Commitment, joining companies like Forster in driving change within their own walls and industries. Have you made the commitment? Learn more<\/a> about the resources available to get you started and join our community today.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s more than one way to take climate action. Sometimes, out-of-the-box thinking is exactly what the planet and a business needs. Organizations like Forster Communications show the potential of navigating the climate crisis creatively and are reaping the rewards as a result. Sustainability has been a core part of the UK-based public relations firm\u2019s business […]<\/p>\n","protected":false},"author":6400,"featured_media":15511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"class_list":["post-15491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","category-sme"],"acf":[],"yoast_head":"Thinking Outside the Box Helped Forster Communications Launch Successful Climate Action Plan - SME Climate Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smeclimatehub.org\/sv\/thinking-outside-the-box-helped-forster-communications-launch-successful-climate-action-plan\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Outside the Box Helped Forster Communications Launch Successful Climate Action Plan - SME Climate Hub\" \/>\n<meta property=\"og:description\" content=\"There\u2019s more than one way to take climate action. 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